Services
Practical marketing support that makes a big difference.
How I can help
Every business is different. Whether you need help with a one-off project or ongoing marketing support, I’ll help you work out the right approach.
Marketing Strategy
Not sure where to focus your marketing efforts?
I’ll create a clear, practical marketing strategy based on your business goals, customers and competitive landscape so you know where to focus your time and budget and what to do next.
This could include:
Marketing strategy • Audience insights • Competitor analysis • Budget recommendations • Marketing audit • Measurement
Digital Advertising
Need help with Google Ads or digital advertising?
From Google Ads and paid social to email and broader digital campaigns, I can plan, set up and manage advertising focused on reaching the right customers and delivering measurable results.
This could include:
Google Ads • Digital advertising • Paid social • Campaign planning & management • Email marketing • Reporting & optimisation
Media Planning & Buying
Not sure where to spend your advertising budget?
I can help you choose the right media channels and placements, negotiate rates and manage your advertising so your budget works harder.
This could include:
TV • Radio • Print • Outdoor • Media planning • Media buying & negotiation • Supplier liaison
Marketing Partner
Need experienced marketing support without hiring someone full-time?
I’ll work as an extension of your team, getting to know your business, helping you work out where to focus and keeping your marketing moving with practical advice, planning and hands-on support.
This could include:
Marketing planning • Campaign management • Reporting & analytics • General marketing support
Is Good Sorts right for you?
I work best with businesses that:
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Have outgrown doing all their marketing themselves
Need an experienced marketing partner without hiring full-time
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Have an in-house marketer or team who could use extra support in areas where they lack expertise or time
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Value honesty and clear communication
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Want a collaborative partner who works well with their existing team
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Want practical advice, not marketing jargon
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A few common questions
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Both. Whether you need help with a one-off project or require ongoing marketing support, I'll tailor an approach that suits your business and budget.
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I work with businesses of all sizes, from local owner-operated businesses to larger organisations. If you're looking for practical marketing advice, clear communication and someone who genuinely cares about your business, we'll probably be a good fit.
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Absolutely. I'm happy to work as an extension of your team, alongside your existing staff or with external agencies and suppliers. My goal is to make marketing easier, not more complicated.
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Yes. While I'm based in Wānaka and love working with local businesses, I also work with clients across New Zealand. Most meetings can be done over video, and I'm happy to travel when needed.
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Yes. this is one of my key skills. I can help plan, manage and optimise campaigns across platforms like Google and Meta, alongside broader marketing strategy and campaign planning.
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My expertise is on the strategy, media and advertising side of marketing, rather than creative design. I don’t offer graphic design or creative services directly, but I can put you in touch with some great creative partners I’ve worked with in the past.
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Every business is different, so I tailor my fees to the support you need. Depending on the project, that might be a fixed one-off fee, a monthly fee for ongoing support, or an hourly session for advice or a second opinion. We’ll agree on the scope and cost upfront, so you know what to expect.
Ready to make marketing simpler?
If you're looking for a marketing partner who's down-to-earth, strategic and easy to work with, I'd love to hear from you.
