Google Ads management in Wānaka
Help the right people find your business.
I help small and medium businesses plan, set up and manage Google Ads, with a clear purpose for the budget and someone keeping things on track. Based in Wānaka, I work with businesses across Central Otago and New Zealand.
Whether you’re starting from scratch or wondering what your existing campaigns are actually doing, I’ll help you work out the right next step for your business.
Google Search, Shopping and Performance Max
The right campaign depends on what you’re trying to achieve. You don’t need to run every type of ad, and I’ll explain what I recommend and why.
Search ads help you reach people looking on Google for the products or services you offer. They can be a useful starting point for businesses wanting relevant enquiries, from someone researching solar installation to a couple looking for a wedding venue.
I’ll plan the targeting, write the ads and review the searches bringing people to your website, so the campaign stays focused on the customers you want.
Google Search ads
Shopping ads show products with an image and price, helping people see what you sell before they click. They can suit online retailers, including businesses selling flowers and gifts.
I can help choose which products to promote, review the product information in Google Merchant Center and manage the advertising around your delivery area, budget and sales priorities.
Google Shopping ads
Performance Max uses Google’s AI to run advertising across channels including Search, YouTube, Display, Gmail and Maps. It can also show Shopping ads when connected to a product feed.
It can be useful when the goals, tracking and creative are ready, but it isn’t automatically the best option for every business. I’ll assess whether it suits yours and keep reviewing the settings and results against what you actually need.
Performance Max
What I can help with
Campaign planning and setup
Choosing the campaign approach, researching relevant searches, writing ads and setting up targeting around your customers and business goals.
Ongoing management
Reviewing search terms, ads, bids and budgets, making changes where there’s a sensible reason and giving campaigns time to gather useful information.
Existing account reviews
Looking at what’s running, where the budget is going and what could be improved before adding more activity or spend.
Tracking and reporting
Checking how useful actions are measured and explaining what the numbers mean. I’ll distinguish tracked actions from confirmed enquiries, bookings and sales, and flag where the picture is incomplete.
My marketing experience spans property, solar and renewable energy, weddings and accommodation, retail, and health and wellness.
The industry gives us a starting point, but the plan needs to fit your business. For example:
Different businesses need different approaches
The message and targeting will differ depending on whether you want to reach buyers or homeowners considering selling.
Property and real estate
Someone researching installation costs needs useful information and a straightforward way to ask about their property.
Solar and renewable energy
A wedding enquiry and an accommodation booking are different goals, often with different planning times and customer journeys.
Weddings and accommodation
Relevant consultation enquiries matter more than broad website traffic. The advertising also needs to follow platform policies around health information.
Health and wellness
Experienced Google ads support, directly from me
You’ll work with me from the first conversation through to campaign management and reporting. I bring 17+ years of agency and in-house marketing experience, alongside a practical understanding of running advertising for smaller businesses.
Google Ads is part of your wider marketing. I’ll consider what happens after someone clicks, how enquiries are followed up and whether the advertising is helping the business, rather than judging it on clicks alone.
A few common questions
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No. I’m based in Wānaka and work with businesses across Central Otago and New Zealand. Your campaigns can target the places your customers are, which may be local, nationwide or overseas.
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Yes. I’ll review the account and tracking first, then recommend what to keep, change or investigate. You may already have useful work in place that we can build on.
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That depends on your goals, the cost of reaching relevant customers and what an enquiry or sale is worth to your business. I’ll recommend a starting budget and explain the trade-offs. My fees are separate from the amount paid to Google for advertising, and we’ll agree both upfront.
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I tailor my fees to the support you need. That might be a one-off account review or setup, ongoing monthly management, or an advice session. We’ll agree on the scope and cost before work begins.
Need help with Google ads?
Tell me a little about your business and what you’d like the advertising to do. I’ll help you work out whether Google Ads is a sensible fit and what to do next.