Hi, I'm Amy.
I started Good Sorts Marketing because I wanted to use my experience to work with businesses I felt good about. I believe good marketing shouldn’t be complicated, and businesses deserve straightforward advice they can trust.
Over the past 17 years, I've worked in agencies and in-house marketing roles across Vancouver, London, Auckland and now Wānaka. Along the way, I've partnered with everyone from huge global brands to small local businesses, helping clients make better marketing decisions and achieve real results.
I grew up in Alexandra and, after years of exploring the world, chose to come back down south and now call Wānaka home. It’s pretty special to have ended up right back near where I started, raising my own family here. I love being able to use everything I’ve learned about what makes good marketing work to help local businesses grow.
Why Good Sorts?
The name Good Sorts came from a simple idea.
The best people to work with are good sorts. They're genuine, easy to deal with and care about doing a good job. They're the kind of people who show up, keep their word and want to see others succeed.
That's who I built this business for, and it's how I like to work too.
I believe the best marketing comes from understanding your business, asking the right questions and focusing on the things that will make the biggest difference. Sometimes that's launching a campaign. Sometimes it's refining what you already have. And sometimes it's recommending you don't spend money at all.
Why businesses work with me
17+ years of experience
Agency and in-house experience across New Zealand, Canada and the UK, working with everyone from global brands to small local businesses.
Clear, practical marketing
Clear strategies, honest recommendations and practical marketing support focused on what will make the biggest difference.
A down-to-earth approach
You'll work directly with me from our first conversation through to delivery. I'll get to know your business, give you straight-up advice and keep things simple.
Brands I’ve worked with over the years
Ready to make marketing simpler?
If you're looking for a marketing partner who's down-to-earth and easy to work with, I'd love to hear from you.
