Helping a new wedding venue get found.
Search advertising for a wedding venue and accommodation business.
The brief:
A new wedding venue and accommodation business needed to get in front of people searching for somewhere to get married or stay in Wānaka. The priority was wedding enquiries, with accommodation bookings a secondary focus.
The strategy:
I set up separate Google Search campaigns for weddings and accommodation, with tailored keywords and ads to match what people were looking for.
As the campaigns gathered data, I refined the targeting, excluded irrelevant searches and adjusted the messaging. I also worked through enquiry and booking tracking so we could build a clearer picture of what happened after someone clicked.
The results:
54% of website traffic came from paid search
Making it the website’s largest source of traffic between 7 August and 23 October 2026.
$1.16 average cost per click for weddings
With costs falling and click-through rates improving each month.
The first three months established a strong source of website traffic and helped identify which searches and locations were attracting interest. With enquiry and booking tracking introduced during this period, the next phase is focused on measuring the leads and bookings generated, alongside continued campaign improvements.